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Green Fertility: A Breath of Fresh Air For Couples Trying To Conceive!

Looking to add cranberries to your diet? Try this natural supplement!

Looking to add cranberries to your diet? Try this natural supplement!
New study shows these cranberry chews beat antibiotics in the treatment of common urinary tract infections. Click the picture to learn more!

Your Perfectly Pampered Menopause

Your Perfectly Pampered Menopause
Don't suffer another minute! Click the photo to find the solutions that are right for you!

Go Glam - at a price you can really afford!

Go Glam - at a price you can really afford!
Click the photo to see fabulous designer jewelry -at outlet prices!

The Best Calcium/Vitamin D Supplements For Women's Bone Health - Click on any picture to learn why!

Look younger instantly! Seriously. This product takes years off your face with one swipe!

Benefit Cosmetics LLC

What's In Your Make Up Bag?

What's In Your Make Up Bag?
7 Tips For Choosing Safer Cosmetics: What Every Woman Must Know!

Amazing Sale on Natural French Skin Care! WOW

L'Occitane

Calling All Recessionista Divas!

Calling All Recessionista Divas!
Money saving beauty & style tips you won't belive! All Free! Click the photo!

BRAND NEW ! The Hot Flash Solution : A brand new book by mid life health expert Colette Bouchez

BRAND NEW ! The Hot Flash Solution : A brand new book by mid life health expert Colette Bouchez
Click the cover to find out more!

Bioidential hormones & Natural Estrogen: Learn more!

Bioidential hormones & Natural Estrogen: Learn more!
Click the photo to learn more about natural estrogen and the biological hormones that Oprah Winfry says changed her life!

Stunning Leather Laptop Bag or Briefcase! Very classy!


Say Goodbye to OOPS via the new DUETS Clinical Trial On Natural Bladder Control!

Say Goodbye to OOPS via the new DUETS  Clinical Trial On  Natural Bladder Control!
To find clinical trial sites in your area click the photo above or call 1-888-DUETS-08 for more info! Or visit www.DUETStrial.com for a weekly updated listing of available sites.!

More Hope In A Jar

More Hope In A Jar
Find out the hottest anti aging skin care ingredients!
TigerDirect
YourMenopause.com

FREE SKIN CARE ! REALLY !!!! You can't beat this deal!

Sephora.com, Inc.

FABULOUS FASHION JEWELRY !

FABULOUS FASHION JEWELRY !
Visit http://www.CountryDutchess.com

Making the HRT Decision...TODAY

Making the HRT Decision...TODAY
Trying t o decide if hormones are right for you? Here's what to discuss with your doctor...

Over 40? Top 10 MakeUp Tips!

Over 40?  Top 10 MakeUp Tips!
Top Hollywood make-up guru Michael Maron offers tips on how to make any make-up look better - and help you look younger - no matter your age!

Books by Colette Bouchez

Shelfari: Book reviews on your book blog

Plus Size Style Advice

Plus Size Style Advice
Plus size fashion advice - learn how to look taller, thinner, more attractive, no matter your shape or size! A Red Dress Diary Exclusive!

For Shea Butter ...and so much more!

L'Occitane

Look Thinner Instantly

Look Thinner Instantly
Learn what you can do immediately to look thinner - it's not what you think!

Considering Wrinkle Injections?

Considering Wrinkle Injections?
Click the photo above to find out how the different types compare - their costs and side effects!

Inexpensive Anti Aging Fragrances!

Inexpensive Anti Aging Fragrances!
Click the bubbles to discover the shower gels and body creams that science says can take years off your perceived age! You'll look younger - without even trying! WOW!

Find out why critics are calling this book "the New Bible" of menopause!

Go Green - Be Gorgeous!

Yves Rocher Branding (120x60) Last Chance Shop: Yves Rocher's Biggest Discounts

Where Is Your MSG Hiding?

Where Is Your MSG Hiding?
To learn more about where the controversial food additive MSG maybe hiding in your foods, click the photo!

Reduce Mammogram Pain

Reduce Mammogram Pain
The cream used to reduce mammogram pain in the new study featured in the journal Radiology was Topicaine, minimum 4% lidocaine gel. Click on the picture to learn more about it - or buy it now online!

FREE! $10 in Groceries!

FREE! $10 in Groceries!
Get free groceries - and get em delivered! Save time, save gas save money - What's Not To Love? :)

Tootsie Rolls

Tootsie Rolls
Tips for taking better care of your feet - plus more info on the new "health " shoes!

The LowDown On Mineral Make-Up!

The  LowDown On Mineral Make-Up!
How "natural" is mineral make-up? Is it really as good for your skin as they say? Get the low down here! You'll be surprised what you learn!

Over 40? Four MakeUp Essentials!

Over 40?  Four MakeUp Essentials!
Discover the 4 essential make-up items for every woman over 40!

Having a Hot Flash?

Having a Hot Flash?
Relax!! There's a brand new way to cool off - naturally ! Click the sun to learn more!

Mineral Makeup Brand Comparison

Mineral Makeup Brand Comparison
Learn how the selling brands of mineral make-up compare.

Friday, June 20, 2008

Sunscreen Caution: Are You Really Protected?


We toss on sunscreen and go on our way, secure in the fact that we’re protected from the dangerous - and aging – rays of the sun.

Unfortunately, unless you know what to look for in a sunscreen, you may not be getting the protection you think.

The reason? Many of the products sold today can only offer long lasting protection from the short length UVB rays of the sun.

And while that’s important – these are rays responsible for that nasty, painful sunburn - research now shows that it’s really the long length UVA rays that may be the most damaging of all.

These are the rays, say experts, that cause not only the kind of deep, penetrating cell damage that increases your risk of skin cancer, but also increases the kind of damage that linked to premature skin aging.

"UVA rays penetrate deep, not only increasing your risk of skin cancer but also causing the kind of deep collagen and elastin damage that contributes to aging skin,” says Bruce Katz, MD, director of Juva Skin and Lasers in New York City.

What’s that you say . . . your sunscreen says UVA and UVB protection?

Here’s the glitch: While the UVA protection offered in most sunscreens does work – it is effective for only a short time, in some studies offering protection for as little as just 20 minutes.

Indeed, a combination of sweat and the sun itself causes many of the most commonly used UVA defenders to degrade soon after they are applied, leaving you vulnerable and at risk faster than you can down that can of diet soda on your lunch break in the park.

Another note of caution: Don’t look to the SPF (sun protection factor) of a sunscreen a measure of its total effectiveness. The SPF is a determination of how long you can remain in the sun before you will get burned – and so it reflects only the protection from UVB rays.

The SPF of a product has no bearing on UVA exposure– so no matter how high the number, the product won’t necessarily offer you the protection you need.

Good News: The UVA Protection That Does Work
Fortunately, you don’t have to spend the summer hiding in the basement- or worse still, bopping around town with one of those ruffle- y pink parasols doing your best impression of Scarlet O’Hara in Gone With The Wind.

Instead, look for sunscreens that contain one of two key ingredients: Helioplex or Mexoryl sx (emcamsule). Hailed by the medical profession as the first real breakthroughs in sun protection in more than 20 years, each of these ingredients is designed specifically to defend skin against those short but deadly UVA rays with protection that lasts.

"These two ingredients are truly the best we have and they are a major, major advance in not only sun protection but also in protection against premature skin aging, “ says Katz.

Mexoryl SX contains the unique UVA blocker emcamsule. Developed by the scientists at L’Oreal it is currently available in several sunscreen formulations, as well as being included in a number of anti-aging creams designed to both treat and protect the skin at the same time.(Click here to learn more.)

Helioplex, is a technology developed by Neutrogena and it works to stabilize two traditional sunscreen ingredients - avobenzone and oxybenzone- so the UVA protection they normally offer does not break down. And that means protection that lasts, without having to reapply as often. (Click here to learn more).

Whichever ingredient you choose, you’re sure to end up with a sunscreen that both protects your health – and helps you look younger longer. What’s not to love?

For more information on the specific sunscreens with this top-level protection click here.


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