Been tempted to get the gray out – or maybe go blonder, redder or dark brown - it seems you can do it more safely, with more guaranteed results, right in your very own bathroom!
The breakthrough: An ultra new system of removing color that developers Proctor and Gamble say is kinder, gentler and fool-proof way to color hair at home - all in just 10 MINUTES!
The development, which was in the works for 10 years, centers around a chemical compound known as AminoGlycine, which reportedly works by targeting melanin pigments (they are what give hair color) better than the present alternatives, so you get better color saturation , faster.
Plus, the new compound is kinder and gentler to hair’s natural protective coating -yielding less damage. AminoGlycine also works to inactivate free radicals that are formed during the hair coloring process, making hair healthier still.
And for those of you who have to open every window in the house just to tolerate the fumes from your hair color: The new improved color products have substantially fewer odors.
Better color, healthier hair, fewer odors – and just 10 minutes of your time! What’s not to love? The new AminoGlycine based formula is available now in the Perfect 10 by Nice & Easy brand - a division of Clairol.